Why Inglewood Locals Come to Alex Royer Salon
Inglewood is one of those suburbs that has quietly become one of Perth's most interesting inner-north neighbourhoods. The strip along Beaufort Street has genuinely good coffee, a few decent restaurants, and a community feel that the closer-in suburbs have been gradually losing. It also doesn't have a great deal of standout hair salons.
That's why we see a steady stream of Inglewood clients at Alex Royer Salon in Dianella. We're about a five minute drive up the road — close enough that it's not a mission, far enough that people feel like they've made a deliberate choice rather than just defaulting to whatever's walking distance.
What Brings Them In
Honestly, it's a mix of things. Some people find us through a friend's recommendation. Some search for a hairdresser who uses PPD-free colour because they've had reactions before. Some are specifically looking for an LGBTQI+ friendly salon where they don't have to think twice about how they'll be received. Some just want a hairdresser who actually listens rather than doing whatever they feel like once you're in the chair.
We hear all of these. And the thing is, they're all legitimate reasons to make the short trip from Inglewood to Dianella rather than settling for whoever's convenient.
What We Actually Do
We're a full service salon — cuts, colour, treatments, styling. The colour work is where we get a lot of repeat business. We use the Keune Tinta and Semi ranges, which are PPD free, and we take colour consultations seriously. If you come in with a reference photo and unrealistic expectations, we'll tell you honestly rather than taking your money and delivering something that disappoints. That kind of honesty tends to build longer-term client relationships than just agreeing with whatever someone walks in wanting.
Our retail range — Keune So Pure — is paraben free, sulfate free, cruelty free, and vegan friendly. If those things matter to you, you can actually use the products we recommend at home without any compromises.
Getting Here From Inglewood
From most parts of Inglewood, you're looking at a five to seven minute drive depending on exactly where you're coming from. Bayley Street in Dianella is easy to find and there's parking directly on the street. We take bookings online and also welcome walk-ins — so if you're passing through and want to check if we can fit you in, it's worth stopping by.
Come and See What the Fuss Is About
We're not the biggest salon in the northern suburbs. We're not trying to be. We're a small team that cares about doing good work in an environment where everyone feels comfortable. If that sounds like what you're after, we'd love to meet you. Book online at alexroyersalon.com.au or walk in to our shop.