We use Keune colour at the salon, and we have a couple of options. Tinta and Semi are both PPD-free. So Pure is a step further, an ammonia-free, vegan-friendly range, and for some clients it's the one they prefer.
The main thing people notice is the lack of that sharp, strong smell you get with many salon colours. That doesn't mean it's the right choice for everyone, though. Colour results, coverage and what you want to achieve all matter, so we'll talk through your hair before deciding.
Questions we get about So Pure
• Does it cover grey? We'll tell you honestly after seeing your hair
• Is it more expensive? It's priced a little above our other colour, and the booking page shows current prices
• Is it good for sensitive noses? Many people find it more comfortable
• Can I switch from another colour? Usually yes, we'll check your history first
We also add a small sustainability fee to each bill, which goes to Sustainable Salons, because looking after the environment matters to us as well. If you're in Dianella and want a gentler colour, ask about So Pure at your next booking.